Communication Studies

Overview

Communication Studies at Athar University explores how language, visuals, media, and human interaction shape societies, influence behavior, and impact global culture. Our program develops analytical thinkers, skilled communicators, and culturally aware professionals ready to make a difference in every field where communication matters — from media and public relations to law, education, politics, business, and international affairs.

In our classrooms, students analyze real-life media content — from political speeches to social-media campaigns — evaluating credibility, messaging strategies, cultural impact, and persuasion techniques. Students then apply these skills by creating their own communication pieces that reflect critical thinking and creativity.

Career Opportunities

Graduates of Communication Studies at Athar University are well-prepared for careers in:

  • Public Relations

  • Marketing & Advertising

  • Corporate Communication

  • Social Media Strategy

  • Journalism & Digital Media

  • Human Resources & Training

  • Community Engagement & Nonprofit Communication

  • Broadcasting (Radio & TV)

  • Strategic Communications

  • International Organizations

  • Government & Policy Communication

Many students also pursue advanced studies in communication, law, business, public health, media production, and education.

Program Learning Outcomes

Students completing this program will be able to:

  • Demonstrate an understanding of how communication shapes social interaction, cultural norms, political practices, and global citizenship.

  • Critically analyze interpersonal, intercultural, and rhetorical communication across personal, public, and digital environments.

  • Evaluate the ethical, historical, and cultural contexts of communication in strategic decision-making.

  • Use professional communication tools to design campaigns, presentations, media content, and persuasive messages.

  • Apply communication theories to real-world challenges while promoting responsibility, diversity, and social impact.

Programme

Semester 1

Course TitleCreditsNumber
Rhetoric & the Public Sphere4ATHR 203
Communication & Everyday Life2ATHR 340
Critical & Rhetorical Methods4ATHR 657

Semester 2

Course TitleCreditsNumber
Relational Communication4ATHR 768
Public Relations Campaigns4ATHR 432
Rhetoric of Social Movements2ATHR 873

Semester 3

Course TitleCreditsNumber
Media, Culture, & Society4ATHR 501
Digital Communication & Social Media4ATHR 742
Communication Research Methods2ATHR 689

Semester 4

Course TitleCreditsNumber
Strategic Communication4ATHR 810
Intercultural Communication4ATHR 554
Communication Ethics & Leadership2ATHR 920

Total for the Entire Program 120 Credits

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

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